BAUTISTA·PAYASLIAN
EN
AboutBuenos Aires, AR

Portrait of Bautista Payaslian against a dark background

Graphic designer in Buenos Aires, AR.

I am studying for a degree in graphic design at Escuela Da Vinci and I work out of Buenos Aires, in Spanish and in English. My work moves between brand identity, editorial design and social content.

I have been freelancing since 2025 and I have built brand systems for categories that have nothing in common with each other: food and drink, gaming, wellbeing. That range talked me out of having a house style to apply to everyone. What I have instead is a method for finding the one that belongs to each of them.

Alongside that I work at Wheel the World, a global accessible travel company. I run the social content for an audience of more than 59,000 followers, design the marketing and communication pieces, and build the internal systems that let the team produce without needing a designer for every single asset.

I am interested in design as a tool that solves first, communicates second and is creative third. If you are building a brand from scratch, or you have one that stopped representing you, write to me.

Based in
Buenos Aires, AR
Focus
Graphic designer
Instagram
@payaslian.design
Contact
payasliandesign@gmail.com
Download CVPDF · A4
Experience
  • Intern

    Wheel the World

    Apr 2026 – Present

    Content, web and design systems

    I design at Wheel the World, a global accessible travel company, in a bilingual Spanish and English workflow. The role covers three fronts: the social content, reaching a combined audience of more than 59,000 followers across Instagram and LinkedIn; the marketing and communication pieces for the brand; and the internal systems that let the team produce without depending on me for every asset.

    • Social content: concept, design and copy
    • Company sites built with Lovable
    • Design skill systems for Claude
    • Case study launch system
    • Emails and newsletters
    • Brochures and campaign pieces
    • Web badges, thumbnails and journeys
    • Bilingual workflow (ES / EN)
    • Figma
    • Illustrator
    • Photoshop
    • Lovable
    • Claude
    • HTML/CSS
Process

How I work

  1. 01

    Diagnosis

    Understanding the business, the market and the real problem the brand has, before opening a single file.

  2. 02

    Strategy

    Positioning, territory and attributes. This sets the criteria every later visual decision gets judged against.

  3. 03

    System

    Mark, typography, color and grid built as parts of one mechanism rather than as separate choices.

  4. 04

    Application

    The system put to work on the pieces the brand actually needs.

  5. 05

    Handover

    Manual, files and rules so the team can carry it forward without me.