BAUTISTA PAYASLIAN
Your brand needs a system before it needs a logo.I build both.
I design with logic, not with instinct.
Every decision, a typeface, a color, a grid, answers to a reason I can explain. What you get is not one good looking piece on its own: it is a system your team can keep using without me.
I work from Buenos Aires with brands that understand identity is infrastructure, not decoration.
What I deliver
Open each one to see the deliverables
01Brand identity
The mark, the brand system and the rules that govern it. I do not hand over a logo: I hand over what keeps the brand recognisable when somebody else is the one applying it.
Deliverables- Mark and variants
- Type system
- Palette and hierarchy
- Brand manual
02Design systems
Grids, scales and components so the brand reaches any piece without being redesigned each time. It is the difference between owning a set of pieces and owning a language.
Deliverables- Grid and layout structure
- Type scale
- Component library
- Composition rules
03Editorial design
Publications, catalogues and long form pieces where typography does the heavy lifting. Control of the grid, the rhythm of the page and the order things get read in.
Deliverables- Editorial grid
- Layout and typesetting
- Paragraph styles
- Print ready artwork
04Packaging
From the system to the shelf: structure, die line, information hierarchy and a family of variants that reads in one glance and holds the brand up at the point of sale.
Deliverables- Brand architecture on pack
- Die line and structure
- Family of variants
- Final artwork
05Digital content and assets
Social, email and web resolved with the same system as the printed brand. This is where an identity gets properly tested, because it has to hold up every week and not just once.
Deliverables- Social content system
- Emails and newsletters
- Sites and landing pages
- Templates for the team